Position your home on the market
Deciding to put your home on the market is a big decision—one that should be made with careful thought and consideration. It cannot be stressed enough how important it is to price your property correctly from the beginning of the process.
The 80/20 Rule says there are two major components involved in selling your home:
- Price
- Effective Marketing
Eighty percent is how your home is priced, and 20 percent is effectively marketing your property to buyers and other real estate agents. Because your home is not the only one on the market, pricing it comparably to the market is vital to getting it 
sold.
Recognizing key market factors
How long does it take to sell a home? There is no easy answer. MLS statistics show that the longer a home is on the market, the lower the sales price. That’s why it’s important to do everything that is under our control to position your home so that it stands out on the market and sells quickly.
We cannot control:
- Location
- Competition
- Market conditions
We can control:
- Condition of your home
- Terms
- Price
When those things we can influence are managed well, it will give you significant control over the time it takes to sell your home. The proper balance of these factors will expedite your sale.
Without a doubt, the price of the home plays the biggest role in the buyer’s decision.
